[GMail] Microsoft slams GMail with a "GMail Man" video

Started by Xhanch Studio, July 29, 2011, 06:24:40 PM

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Xhanch Studio

In their war over American consumers, the tech giants have chosen privacy as an appealing battleground. Earlier this year, Facebook started a whisper campaign about Googleââ,¬â,,¢s ââ,¬Å"Circles,ââ,¬Â alleging violations of privacy ââ,¬â€ which ended up backfiring. Now Microsoft apparently plans to use privacy as a selling point for Office 365 email.


An attack video on ââ,¬Å"Gmail Manââ,¬Â has popped up on Znet; Mary Jo Foley says it was leaked from a Microsoft sales conference. The spoof criticizes Gmailââ,¬â,,¢s placement of keyword-based ads in its userââ,¬â,,¢s inboxes as both a violation of privacy and a frequently inaccurate match to the correspondence. For example, Gmail man offers one woman anti-itching ointment based on the keywords ââ,¬Å"burningââ,¬Â and ââ,¬Å"sensationââ,¬Â in her email. She responds that she had emailed her husband worrying that her lasagna was burning, but that he responded saying it was sensational. (So I have to assume these two lovebirds enjoy conversing over dinner via Blackberry.)

In a more accurate version of this video, Gmail Man would be played by Terminator Arnold Swartzenegger, as algorithmic robot eyes ââ,¬â€ rather than human ones ââ,¬â€ are reading emails to place Gmail ads.
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